BETA INTERNATIONAL IS BEST PLACE TO ACHIEVE GROWTH, SAYS DANISH COMPANY

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“We are looking forward to meeting potential retailer partners at the show,” says new exhibitor.

Danish company CATAGO Equestrian is exhibiting at BETA International 2022 as it aims to grow distribution of its products in the UK.

The family-owned firm is a new exhibitor at the three-day exhibition, which takes place at the NAEC Stoneleigh, Warwickshire, on 11-13 September.

“Our goal is to create high quality products, with attention to detail, that provide maximum comfort for horse and rider,” said Nana Berg Christensen, sales coordinator for CATAGO Equestrian.

“These products allow horse and rider to dress and perform comfortably and effortlessly, regardless of weather conditions or season.”

CATAGO Equestrian has become the go-to brand for Olympic dressage rider Anna Kasprzak although the range of products is popular with riders from all disciplines and all levels.

Nana added: “Our aim at BETA International is to grow distribution of the CATAGO Equestrian brand in the UK, so our well-designed products can reach the stables of more consumers. 

“We can meet all the needs of UK equestrian stores thanks to a wide product assortment stocked all-year. We are looking forward to meeting potential retailer partners at the show.”

Another company excited to make its first appearance at BETA International is new brand Freerein Equipment.

Matt Williams, from Freerein Equipment, said: “We are looking forward to showcasing our products designed for the hardcore equestrian – those that are out in all weathers, every day, all year round and need the right gear to keep them comfortable.  

“Our ever-growing range – from gloves and socks to balms and creams – have been thoughtfully created to last in any weather, whatever country you may be in.  We pride ourselves on delivering high quality equipment that actually does the job it’s supposed to do.”

To register for free entry to the show and to view the full list of exhibitors visit www.beta-int.com. BETA International is sponsored by Neue Schule.

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