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BRAND TO SPONSOR LANDMARK EVENT FOR 13TH YEAR

“Continuing our support is a natural decision.” Neue Schule is to return as main sponsor of BETA International in 2026. It will mark the thirteenth year...

BETA INTERNATIONAL WAS THE PLACE TO BE, AND BE SEEN…

How visitors and exhibitors rated the trade fair.   This year’s BETA International (28/29 September) saw its return to the NEC, Birmingham - the show’s...

A RECORD-BREAKING BETA INTERNATIONAL!

BETA International 2025, sponsored by Neue Schule, was an outstanding success - not only in the feedback from exhibitors and visitors but also in...

BRAND BACKS SHOW’S FOCUS ON FEED

Initiative set to feature top manufacturers and sales inspiration. The Feed Hub at BETA International is to be sponsored by Red Gorilla. The tubs and stable...

IN THE HOT SEAT

With Liz Ormesher from Raccoon Media Group. Liz is the event director of BETA International. Raccoon acquired BETA International in November 2024 and will...

evoke announced as Official Safety Partner of BETA International

BETA International has announced that British safety brand evoke will be the Official Safety Partner for the 2025 event. This partnership comes at an...

BETA INTERNATIONAL ACQUIRED BY EXPERIENCED EXHIBITION ORGANISER

New owner to collaborate with BETA team. BETA International has been acquired by Raccoon Media Group. The trade show - which returns to the NEC in...

BETA INTERNATIONAL TO RETURN TO THE NEC

“An exciting new future for the industry’s show.” BETA International is to return to its former home - the NEC, Birmingham.  The 2025 show will be...

WHY BETA INTERNATIONAL 2024 WAS “BRIGHT, BUSY AND BUZZING”

Visitors hail well-presented stands and networking opportunities.  BETA International brought the equestrian trade together at NAEC Stoneleigh on Sunday and Monday (22/23 September). Next year,...

TEN REASONS THIS COMING SUNDAY OR MONDAY SHOULD BE IN YOUR...

The trade gets set to gather for unique industry event.  There’s still time to register to visit BETA International 2024. Everyone involved with the equestrian trade...

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BRAND IN HIGH PROFILE LAUNCH INTO AMERICAN MARKET

Official trade debut is next week in Dallas. evoke is set for nationwide retail distribution across America from mid-February. The British based safety brand will be...
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