As a new Olympic year begins, NAF has formed an official partnership with British dressage hero Carl Hester.
NAF, the Monmouth based supplements and equine care products manufacturer, is a Team GBR official supplier.
“We are delighted to announce this most valuable relationship and are extremely excited for the new decade ahead, especially with this being an Olympic year,” said NAF’s advertising and PR manager Mel Newman.
“Carl Hester is extremely influential worldwide and all the horses on Carl’s yard will be supported with bespoke advice and Five Star support from us here at NAF whilst helping us to develop the business further.
“Additionally, given our official partnership status with Team GBR, it makes complete sense to support such a fundamental rider, trainer and mentor, as well as his team, including super-groom Alan Davies, and look forward to working together for years to come,” added Mel.
Announcing his role as brand ambassador for NAF, Carl said of the new partnership: “As a rider and trainer, trust is a crucial part of everything I do and this applies to the products used with the horses.
“The reputation NAF has as official Team GBR supplier, their commitment to Clean Sport, combined with their extensive product research, resulting in products that really work, gave me total confidence in agreeing to represent this iconic British brand.”
In addition, NAF has put its partnership with Van Olst Horses on an official footing.
British dressage rider Lottie Fry is based with the Dutch stables which provided her 2019 European championship ride Dark Legend.