Animal health and equipment wholesaler Agrihealth is to sponsor BETA International’s Demonstration Arena under its Liveryman brand of animal clippers and trimmers. 

The new feature area will host a programme of informative and entertaining presentations throughout the annual three-day business and buying event including clipping demonstrations from Liveryman, working dog displays from top UK trainer Ricky Moloney, dog agility from Liz Finchett, saddle fitting with master saddler Kay Hastilow and bridle fitting with master saddler Frances Roche from the Royal Mews.

The Liveryman Demonstration Arena will be located in Hall 8, with plenty of comfortable seating for visitors.

“We are extremely pleased to have such a high-profile presence at BETA International 2020,” said Agrihealth marketing manager Stephen Murphy. “The sponsorship gives us a great opportunity to promote the Liveryman brand to the trade and support the wider industry at the same time.

“We think the introduction of the Demonstration Arena is a great move and we can’t wait to play such a key role as it makes its show début.”

BETA International organiser Claire Thomas added: “Agrihealth is well known and highly regarded throughout the equestrian and pet sectors, and we are delighted to have the company on board as part of the show’s loyal team of supporters.

“We have enjoyed a great working relationship with Stephen and his colleagues as an exhibitor for some time now and it’s great to be able to step this up a level.”

Liveryman joins the trade show’s fellow supporters, Demonstration Arena surface supplier  Aspfase, Spotlight sponsor Charles Owen, official media partner and Innovation Awards sponsor Equestrian Trade News, exhibitor bag sponsor Henson Franklyn, New Product Gallery sponsor Shires Equestrian, Champagne Bar sponsor NAF, model horse supplier Stubbs England, official clothing supplier Toggi, Coffee Shop sponsor VetSpec and main sponsor Neue Schule.

BETA International 2020 runs from 19 to 21 January at the NEC, Birmingham, and caters for the equestrian, country, pet and giftware markets. Entry is strictly trade only and free on registration at For further information, please contact Fiona Berry, email or telephone +44 (0)1937 582111.