But faces strong competition from household names.
PONY Magazine has been short-listed for Children’s Magazine of the Year at the Newspaper and Magazine Awards (NMA).
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Having won the title for the past two years, PONY faces stiff opposition from other top children’s titles such as The Beano, Giggly and Pokemon.
Being short-listed for an NMA award for the third year running was “a phenomenal achievement” for the team at PONY, said editor-in-chief Louise Kittle.
“Everyone remembers what it’s like to be that young rider who is desperate for information to help them become a better rider and equestrian.
“PONY might be over 70 years old but what the reader wants from their relationship with the brand is relatively unchanged – even if we now deliver that content in a way which is unrecognisable from the magazines of the past.”
The NMA awards will be presented at a ceremony in London on 12 May. PONY is published by D J Murphy.