BETA International has announced that British safety brand evoke will be the Official Safety Partner for the 2025 event.
This partnership comes at an exciting time for the safety brand, which continues to expand across all aspects of the industry.
Pioneering the latest innovations and technologies in equine safety, evoke are in prime position to be the Official Safety Partner for BETA International, the equestrian industry’s leading trade exhibition, where they will be unveiling their latest collections.
BETA International provides visitors with an invaluable platform for networking, discovering new products, and gaining insights into emerging trends. It provides the perfect environment to connect with key decision-makers, build business relationships, and gain a competitive edge. The event’s renewed focus on business growth, international collaboration, and celebrating UK manufacturing makes it a must-attend for all equestrian professionals.
“We know how important safety apparel is for buyers, and we are delighted to have evoke as Official Safety Partner for 2025,” commented Event Director, Liz Ormesher. “evoke is leading a pathway toward improving style and safety within our sport and BETA International is proud to support their commitment to stylish, modern and affordable protection, and offer them the well-deserved platform to continue innovating.”
“Being supported by leading brands in the industry is essential to a show like ours, and having the support of a brand such as evoke is so important to elevate the experience for all in attendance.”
David Mitson, Founder and CEO of evoke®, commented: “We are delighted to become the Official Safety Partner of BETA International.
The evoke collection is only available via approved retailers, making this partnership even more special as we increase our support for the British equestrian trade”
The brand will be showcasing their latest model of riding hat and their new body protector at the show and are on course to have the largest collection of riding hats, jockey skulls and safety apparel worldwide by the end of 2025, in what has been a remarkable success story since their launch in 2024.
BETA International, sponsored by Neue Schule, takes place on Sunday 28th & Monday 29th September at the NEC, Birmingham. To secure your free pass to attend, to find out more about exhibiting, or partnering with BETA International, please visit www.beta-int.com.
