Three-day trade fair starts on Sunday, 11 September.

Final preparations are being made as the eagerly awaited BETA International exhibition gets set to open its doors at NAEC Stoneleigh at 9.30am on Sunday, 11 September.

The excitement has been building for months with leading companies from the equestrian, pet and country sectors planning their new launches around the exhibition.

Now the wait is almost over for both exhibitors and visitors… and the three-day show can soon begin.

BETA International, sponsored by Neue Schule, always attracts large numbers of dedicated buyers, and this year will be no exception as the event offers fantastic opportunities for business. 

All the latest innovations, exciting new product launches, unrivalled networking opportunities and future trends come together to create the industry’s most thriving equestrian exhibition.

On arrival at NAEC Stoneleigh, a large majority of visitors will head for the New Product Showcase, sponsored by Shires Equestrian. The Showcase, located in an exclusive display in Hall 2, is designed to help visitors find new products and services. 

All entries in the Showcase will be judged by a panel of independent retailers for the New Product Awards on the first morning of the show, and the winners will be presented with their honours later in the day.

As well as seeing an unrivalled array of new equestrian products and speaking to top suppliers and manufacturers, visitors will also be able to listen to talks from prominent industry figures. There will be a strong line-up of speakers for three days of seminars with a wide range of topics covered, all designed to give retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential.

BETA International will also showcase saddlery craftsmanship and the skills of talented apprentices over the three days as they compete for top awards in the Society of Master Saddlers’ competitions.

Always a popular draw for visitors to the trade fair, the apprentice activity brings a lot of interest to the competition area to see the range of leather work being made.

One favourite area of the show is the NAF Five Star Gin & Fizz Bar, where exhibitors can speak to their customers in a relaxed setting. Instantly recognisable with its striking black and gold graphics, the bar will enjoy a high-profile presence in Hall 2.

Exhibitors and visitors will also be invited to a special drinks reception after the first day of BETA International, from 6pm until 8pm.The reception is another great opportunity for suppliers and retailers to network while enjoying a glass of bubbly or a soft drink after a busy opening day.

With so much to see and do at BETA International, the exhibition is a must-visit for retailers and buyers. Make sure you don’t miss it. To register for free entry to the show and to view the full list of exhibitors visit www.beta-int.com.

Opening times

Sunday 11th September 09.30-18.00

Monday 12th September 09.30-18.00

Tuesday 13th September 09.30-16.30