Why it’s important your PR and social media content has the right tone of voice.
The coronavirus outbreak is making this a difficult and uncertain time for many people and businesses.
All the more reason, therefore, to use social media in a positive way, says the team (pictured) at JB Promotions Sports PR and Event Management (JBP).
“Over the last few weeks, we have been revisiting and amending several social media content plans and PR campaigns for our clients to reflect the current situation,” says April Coate of JBP.
Here are JBP’s top tips for updating your PR plans during the pandemic.
- Gauge the tone of voice in your social posts and outside communication. Don't just carry on as normal and not mention the changes to our lives; we’re all in a situation where we don't know what’s going to happen - but we can be supportive and kind.
- Use free programs to generate engaging social media content. Canva is a great graphic design platform with a wide variety of free images, templates, fonts and illustrations that allow you to create social media graphics, presentations, posters and other visual content.
- Get involved with virtual events and shows. Badminton and Royal Windsor had online shopping links enabling trade exhibitors to offer discounts for the duration, and there will be more to come.
- Stay current; keep up-to-date with government statements and guidelines. Share content from the sports’ governing bodies if it will have an impact on your followers.
- Don’t be afraid to come up with new initiatives that keep you, your clients and audiences engaged.
- Be relevant to your audience. Run a poll on your social media channels to find out what your followers are thinking and how the situation has affected their shopping habits.
- Newspapers and magazines are still publishing, with some people having more time to read them. Let the wider world know what your business and employees are doing. It might be a story about fund-raising your business is doing for charities, or maybe one of your employees is volunteering in the NHS or helping vulnerable people. Contact local newspapers and industry magazines and provide contact details in case a journalist wants to get in touch. Publicity in traditional media is valuable.