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WAS THIS OUR INDUSTRY’S CAT-KICKING MOMENT?

ETN editor Liz Benwell reflects on a week when a former Olympic champion hit the headlines for all the wrong reasons.  The equestrian world has...

ETN CONTRIBUTOR CELEBRATES AWARD WIN

Commended project is “labour of love”. Social media expert Rhea Freeman has won an award for women at the forefront of digital industries.  Rhea, who writes...

WANT MORE BANG FOR YOUR BUCK ON SOCIAL MEDIA?

New series of webinars will boost businesses’ digital skills. The British Equestrian Trade Association (BETA) has unveiled its third series of social media webinars.  Topics range...

FEED FIRM GETS MORE SOCIAL

Newcomer is expert in video production.  Rowen Barbary is set to boost its social media presence with a new appointment.  The horse feed brand has taken...

IS YOUR SOCIAL MEDIA UP-TO-SPEED?

New series of tutorials to boost online business. A second series of social media webinars has been launched by BETA (British Equestrian Trade Association).  Many sessions are open...

FACEBOOK APOLOGISES FOR REMOVING COMPANY’S PAGE

Social media content reappears as mysteriously as it vanished.  Westgate Labs has had its Facebook page restored and received an apology – via ETN –...

BE WARNED: YOU MAY NOT OWN YOUR SOCIAL MEDIA CONTENT

After a company’s Facebook page was axed without warning, we delve into the legalities of social media content ownership. When Westgate Labs’ Facebook page unexpectedly...

GETTING THE MESSAGE ACROSS…

Why it’s important your PR and social media content has the right tone of voice.  The coronavirus outbreak is making this a difficult and uncertain...

GETTING TOGETHER IN TROUBLED TIMES…

What if Covid-19 had arrived pre-internet? Fortunately, we have social media to keep in touch. But which platforms are right for your business?  Social media...

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DUAL PRICING: THE LAW IS CHANGING

When suppliers charge different prices depending on whether they’re selling to the trade or directly to consumers… The last ten years have seen the development...
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