Picture by Shane O'Neill, SON Photographic.

Horseware Ireland has appointed Mark Saunders (pictured left) as its new CEO.  

He took over from existing CEO and company founder Tom MacGuinness (right) yesterday (1  January). 

Tom, who founded the Irish company with his wife Carol in 1985, becomes executive chairman of the Horseware Ireland Group.

Horseware Ireland employs over 700 people globally, with annual revenues in excess of $44.5 million. The company owns and manages facilities in Ireland, the USA, China and Cambodia.

Mark Saunders joined Horseware Ireland as chief commercial officer in 2017 from Irish beverage company Bewley’s where he was group brand director. Before that, he was with Dairy Crest plc, IAWS Group plc and Superquinn. 

“The time is right for additional new energy to bring our company forward as we serve growing demand from our deeply valued consumers and customers throughout the world,” said Tom MacGuinness of Mark’s appointment. 

“It will also allow us to pursue and achieve our ambitious plans for the future.  I will continue to remain closely involved in our business and actively engaged with the wider equestrian community worldwide.”

Mark Saunders added: “Tom’s founding vision, values and leadership have underpinned the company’s  impressive growth and success for some 35 years. His passion and drive to continuously make life better for horse and rider is the bedrock for the company’s ongoing success. 

“I am honoured to take on this role and I look forward to continuing our strong progress working closely with Tom, the management team and the entire staff of Horseware Ireland globally.”

Horseware Ireland’s original product was its famous Rambo turnout rug. The company has since expanded into other equestrian and pet products plus performance and casual clothing.

The entire product range is designed by the company’s team based in Dundalk, Co. Louth, Ireland.

  • Tom MacGuinness will talk about his success as an international endurance rider at BETA International 2020. Horseware Ireland is exhibiting at the show.