Diverse set of newcomers represents UK and international sectors.

A bit and bridle fitter, several retailers and a riding helmet manufacturer are among the latest companies to join the British Equestrian Trade Association (BETA).

The trade body represents equestrian retailers, manufacturers, distributors and related suppliers, and acts in the interests of horsey consumers. 

Potential new members are scrutinised by existing members on the BETA Council, before approval is granted or refused.

Having completed their membership applications, the following are now entitled to use the BETA logo – the sign of a reputable equestrian company. 

BETA has welcomed the following new members:

Equiphoria, Peterhead, Aberdeenshire. Retail member (provisional) - bit and bridle fitter.

The Equine Advisor, Winterton, North Lincolnshire. Retail member (provisional) – saddle fitter and mobile retailer.

SJ Equestrian Supplies, Dunlop, Ayrshire. Retail member (provisional) – retailer.

Animals First Group, Buxhall, Suffolk. Retail member (provisional) – online retailer.

ARRO Helmets, Cambridge, New Zealand. Overseas Trade member – helmet manufacturer.

Ocean Harvest Technolgy, Binh Duong Province, Vietnam. Overseas Trade member – manufacturer of dried seaweed for animal feed. 

E P Barrus, Bicester, Oxfordshire. Trade member – garden tool and outdoor accessories manufacturer and supplier.

Agria Pet Insurance, Aylesbury, Buckinghamshire. Associate member – animal insurance.