NAF BRINGS SPONSORSHIP SPARKLE

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Company backs new feature area at BETA International.

Big on bubbles, fresh on flavour, BETA International’s brand-new Gin & Fizz Bar brings a welcome opportunity for exhibitors and visitors to network with friends and colleagues over a glass and a bite to eat.

This cool, contemporary feature area is sponsored by NAF – one of the biggest names in the world of canine and equine supplements – and will be known as the NAF Five Star Gin & Fizz Bar. Instantly recognisable with its striking black and gold graphics, the bar will enjoy a high-profile presence in the halls.

This is the fourth year of BETA International backing from NAF, as the company previously supported the show’s Champagne Bar. “We never like to rest on our laurels and are constantly looking at ways to make elements of the show even more exciting and effective,” said BETA International organiser Claire Thomas. “Reimagining the Champagne Bar and transforming it into a fabulous Gin & Fizz Bar fits in nicely with our move to NAEC Stoneleigh for 2021. We see it as the perfect time to refresh this tremendously popular area. 

“We are delighted that NAF shares our vision and is keen to continue its sponsorship. It means a great deal to us that a company with such glittering credentials is supporting us in this way. It has been a complete pleasure to work alongside the NAF team and we are really looking forward to doing the same again for the 2021 show.”

Isla Boxall-Loomes, NAF advertising, social and PR manager added: “Our support of BETA International is one of our most valued alignments in terms of our unflinching support of trade and we are very much looking forward to the opportunity to meet with exhibitors and visitors after what has been an unusual time for us all who are involved in equestrianism.

“The move to the NAEC Stoneleigh for 2021 is exciting and we are looking forward to seeing the new Gin & Fizz Bar come to life too; it promises to be a central area for visitors to meet and plan for the year ahead.”

BETA International 2021 runs from 9 to 11 September at the NAEC Stoneleigh, Warwickshire, and caters for the equestrian, country and pet markets. For further information about exhibiting at the show, please contact Darren Mottershead, email darrenm@beta-int.com or telephone +44 (0)1937 582111.

Photo by Alexander Naglestad

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