Equestrian celebrities, glamping and a shopping village are set to draw the crowds.
HorseFest is to take place at Weston Park in Shropshire on July 23 to 25, 2021.
The organisers say they expect around 5,000 people to attend, with many camping or glamping on site or staying nearby.
Visitors will watch and learn from equestrian experts, shop and socialise. Tickets have weekend, family and camping options.
Trade stand space is available at HorseFest with a ‘presentation zone’ enabling brands to promote to end-users in the retail village
Celebrities signed up include eventing’s mother and daughter Mary and Emily King and Jonty Evans with his crowd-funded horse Cooley Rorkes Drift.
Jay Halim will pass on show jumping tips, with Sam Turner showcasing her gypsy cob Billy Whiz’s grand prix dressage movements.
Natural horseman Jason Webb, performance psychologist Charlie Unwin and equestrian action man Ben Atkinson are also due to appear at HorseFest.
Educational presentations will take in saddlery fitting, biomechanics and physiology of horse and rider.
After hours, there will be live music, food stalls and bars, entertainment and quizzes in keeping with the festival theme.
For children, a fairground, play area and hobby horse races are lined up.
The directors of Horsefest Ltd are Thea Roberts and Heidi Hunter-Cope.
“We really wanted to create an outdoor event in an exciting, inspirational space for those who love all things equine to indulge their passion through connecting with like-minded people,” said Thea.
Early bird tickets, with 20% off compared with tickets purchased on the gate, are available until sold or 31 December. Prices are: adult camping weekend - £165, family camping weekend - £350 (two adults and two children and/or young people), adult no camping weekend - £125, and family no camping weekend - £300.