NEWCOMER SWAPS SADDLES FOR BEDDING

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Recruit to cover the south-east. 

Phil Roelich, new at Bedmax, is covering the south-east of England. 

Equine bedding manufacturer Bedmax has appointed Phil Roelich to manage its sales and retailer support in the south-east of England. 

He will be covering East Anglia, London, the East Midlands, Home Counties and Kent. 

Phil joins Bedmax from saddle brand Voltaire for whom he covered the Home Counties and Ireland. He was the company’s leading European salesperson in 2021 and 2022.

A former professional rider and trainer, Phil has an Advanced Diploma in Equine Business Studies.

“I began my working life in the year that Bedmax began making their market-leading shavings, and as an owner and rider I’ve always been aware of the unbeatable quality of their bedding,” said Phil. 

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