Retailers from the UK and overseas have been quick off the mark to apply for their free tickets since registration for BETA International went live in September. 

Industry buyers from across the equestrian, country, pet and giftware sectors have submitted their online applications to attend the show, which takes place at the NEC, Birmingham, from 19 to 21 January. 

“Online registration has been incredibly positive,” said BETA International organiser Claire Thomas. “As the busy Christmas season approaches, retailers are planning their visits well in advance to avoid the stress of last-minute applications and give themselves plenty of time to book accommodation when they are attending the show on more than one day.

“We work very hard to ensure that everyone has a great trade fair experience from the time they register to the time they leave the show and a smooth application process is absolutely essential. After all, it is often the first point of contact we have with our visitors.”

Entry to BETA International is strictly trade only and registration can be made online at the show’s website,

For further information, visit or contact Fiona Berry, telephone +44 (0)1937 582111 or email