The owners of Le Chameau Ltd have entered into a joint venture with distributor Bradshaw Taylor.
Le Chameau, best known for its luxury Wellingtons, is owned by Marwyn Investment LLP. Rutland based Bradshaw Taylor’s portfolio of clothing and footwear brands includes Noble Equestrian and Schoffel Country.
Both businesses will continue to operate following the deal which was concluded last week (25 November).
Le Chameau’s managing director David Wilson said of the new arrangement: “The combination of substantial new financial investment and strong opportunities to grow through the partnership with Bradshaw Taylor secure the long-term future for Le Chameau and is excellent news for both our customers and stakeholders."
Corry Taylor, Bradshaw Taylor’s managing director, has been appointed CEO of the new partnership.
"To work with the leading boot brand is an obvious choice,” he said. “We are committed to providing a best in class service to our customers. We are constantly looking at new ways to develop and our brands complement each another in so many ways."
As far as retail customers are concerned, say both parties, “it’s business as usual for all our customers, suppliers and partners.”