Retailers get involved with advice and special offers.

The fourth annual Summer of Safety, run by the British Equestrian Trade Association (BETA), is underway.

Support for the campaign from retailers, brands and riders grows each year, as does the information shared, says BETA. 

“Equestrian sport isn’t free from risk, but through the Summer of Safety, we work with our members across the retail and trade space, to demystify safety, educate equestrians, share some great prizes and celebrate our sport,” said Claire Williams, executive director for BETA. 

“Although riding hats, body protectors and the associated standards will always make up part of the Summer of Safety, we also look at other aspects, such as feed, tack and yard safety, along with horse health and biosecurity.”

The campaign is backed by BETA member retailers who provide professional advice on safety, with many running offers too.

Additionally, suppliers have provided prizes, tips and videos that BETA is sharing across its social media. A series of live videos hosted by BETA is planned.

The 2024 BETA Summer of Safety covers:

Rider safety – hats, body protectors, shoulder protectors, air vests and safety standards

Tack safety – bridle, bit and saddle safety in addition to leather care

Yard safety - biosecurity, horse health and horse and rider safety

Riding and road safety

Feed room safety

For more information, see and follow BETA on Facebook /betaequestrian and Instagram @beta_equestrian.