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‘SHOP FOR SAFETY’ IS CAMPAIGN’S MESSAGE

Trade unites with advice and inspiration. The British Equestrian Trade Association (BETA) has launched its fifth Summer of Safety.  The social media-based campaign – backed by...

RIDERS URGED TO ADOPT THESE ESSENTIAL PRODUCTS AHEAD OF SUMMER HOLIDAYS

TV celebrity adds voice. In a boost to summer sales of hi-viz, riders hacking on roads are reminded to wear the products “whatever the weather...

SUMMER OF SAFETY IS UNDERWAY

Retailers get involved with advice and special offers. The fourth annual Summer of Safety, run by the British Equestrian Trade Association (BETA), is underway. Support for...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...