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HOW TO FUTURE-PROOF YOUR CUSTOMERS’ LOYALTY

As stores re-open, retailers are scrambling to secure customers’ best attention. Make sure your outlet is front and centre. Excellent customer service creates contented customers...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...