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DUAL-PURPOSE HELMET HELPS BEAT FUEL COSTS

Versatile headgear creates sales opportunity. Pony-mad girls have always cycled to the stables. Now the price of fuel and environmental concerns have given the two-wheeled...

WELL-KNOWN BRAND LAUNCHES RIDING HELMETS FOR THE FIRST TIME

Keenly priced collection has on-trend design options.  Premier Equine has developed a range of riding helmets.  It’s the first time the brand, best known for its...

TOO MANY RIDERS STILL NOT WEARING AND USING HELMETS CORRECTLY

Survey results suggest further potential for helmet sales and education. One in four people who ride globally are still not wearing helmets.  And of those who...

THE MOST EXPENSIVE RIDING HELMETS AREN’T NECESSARILY THE SAFEST

British brand ranked top in new research. Price doesn’t dictate how good a helmet is at protecting riders’ heads, according to new research. “Our tests showed...

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WHY 1949 WAS A GOOD YEAR FOR THE HORSE INDUSTRY

And how times (and prices) have changed since… Just four years after the end of the Second World War, 1949 was a transformative year for...
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