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WELL-KNOWN BRAND LAUNCHES RIDING HELMETS FOR THE FIRST TIME

Keenly priced collection has on-trend design options.  Premier Equine has developed a range of riding helmets.  It’s the first time the brand, best known for its...

TOO MANY RIDERS STILL NOT WEARING AND USING HELMETS CORRECTLY

Survey results suggest further potential for helmet sales and education. One in four people who ride globally are still not wearing helmets.  And of those who...

THE MOST EXPENSIVE RIDING HELMETS AREN’T NECESSARILY THE SAFEST

British brand ranked top in new research. Price doesn’t dictate how good a helmet is at protecting riders’ heads, according to new research. “Our tests showed...

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DUAL PRICING: THE LAW IS CHANGING

When suppliers charge different prices depending on whether they’re selling to the trade or directly to consumers… The last ten years have seen the development...
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