American retailers are being encouraged to join their industry counterparts from across the word in registering to visit BETA International 2020. Buyers from the UK and overseas have been quick off the mark to apply for their free tickets in a bid to beat the rush for the show, which takes place at the NEC, Birmingham, from 19 to 21 January.

“Online registration to date has been extremely encouraging,” said BETA International organiser Claire Thomas. “Retail is moving into a really busy season, so planning a visit well in advance helps to avoid any last-minute stress. 
“Ensuring that our visitors enjoy a great experience from the time they register to the time they leave the show is really important to us, so a smooth application process is essential. This is even more important for our visitors from the US, who will also be booking their transport and accommodation well in advance.” 

Entry to BETA International is strictly trade only, with registration online at the show’s website,

For further information, visit or contact Fiona Berry, telephone +44 (0)1937 582111 or email
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