Visitors and exhibitors alike are excitedly preparing for the UK’s leading equestrian trade exhibition, which opens its doors in just over four weeks’ time.

BETA International, sponsored by Neue Schule, takes place on 11-13 September, with exhibitors eager to showcase their new products and services. 

Bookings for the showpiece at NAEC Stoneleigh, Warwickshire, have been impressive with virtually all stand space sold as major companies show their commitment to the event.

Hoping to catch the eye at BETA International is Battles, an international specialist in the manufacture and wholesale of highly valued equestrian and animal health products. 

Another company excited by the prospect of exhibiting is HV Equestrian. Its stable of brands is driven by the passion for equestrian sport and dedicated to producing quality collections for every horse and rider in the field.

Highlights include the Shires Equestrian-sponsored New Product Showcase, which is designed to help visiting retailers and buyers find the latest products to hit the industry. Visitors will be able to view the products under eight categories: Clothing & Footwear, Feed & Supplements, General, Horsecare, Horsewear & Equipment, Pet Products, Saddlery & Tack, Safety.

Products will be judged by a panel of industry experts to determine the winners of the New Product Awards, sponsored by Equestrian Trade News.

Another popular feature of BETA International is the expert seminar programme, as the talks from leading figures in the equestrian industry offer a great opportunity to discover some useful trade secrets.

With the event reverting back to its popular show days of Sunday, Monday and Tuesday, after being held on Thursday, Friday and Saturday in 2021, BETA International is sure to be buzzing with activity.

To register for free entry to the show and to view the full list of exhibitors visit