“We’re delighted to have the company supporting the show in this way again.”

BETA International is excited to announce that LeMieux will be sponsoring the Coffee Shop at the 2024 event (22-23 September) for a second year, following the success of this support at the 2023 event.

LeMieux’s brand has continued to grow over the years and has been a huge supporter and advocate for BETA International as well as the British Equestrian Trade Association. In 2023, LeMieux sponsored the ever-popular coffee shop, complemented by a LeMieux stand next to the space, which is something that will be replicated at the 2024 event.

“LeMieux’s sponsorship last year was hugely popular with all visitors and we’re delighted to have the company supporting the show in this way again,” said Claire Williams from BETA International. “We can’t wait to see how the team ‘LeMieux’ the space this year and are excited to see what innovative products they share at the show too.”

“We are excited to once again sponsor BETA International. The event provides a valuable platform for innovation, collaboration, and knowledge sharing within the equestrian community. We are proud to be a part of it and remain dedicated to the growth and development of the industry as a whole,” said Dan Mahoney, managing director, LeMieux.

LeMieux is now sold in 69 countries and was recognised as the 66th Fastest Growing Private Company in the UK in the 2022 Sunday Times 100. The product range continues to grow in depth and breadth, with new pieces being available to see at BETA International, as well as the opportunity for customers and interested parties to meet the team and talk.

For more information on BETA International and to pre-register your interest as a visitor for the 2024 show, see www.beta-int.com. To find out more about LeMieux, see www.lemieux.com