Acquisition will help “drive global animal supplements ambitions,” says new owner.

AB Agri has acquired Greencoat Limited, the animal supplement and care business including the NAF, NutriLabs, Natural VetCare and Greencoat Farm brands.

Greencoat, and therefore NAF, will continue to operate on a standalone basis, led by the team at the NAF head office and manufacturing facility in Monmouth. 

It will continue to sell its products, including the flagship NAF Five Star brand, directly through its network of specialist retailers and online channels.

Commenting on the announcement, AB Agri CEO José Nobre said: “The acquisition of Greencoat is a key step in our strategic goal to expand our international animal nutrition and technology business into new and exciting areas. 

“The animal supplements market is growing fast and Greencoat will bring its experience and expertise in direct-to-consumer sales and marketing, complementing our own deep understanding of the nutrition and care of horses and enabling us to develop our position in animal supplements.”

NAF founder Richard Cleeve, who is to retire, said: “I am delighted that AB Agri has acquired our business. “We were impressed with their commitment to the production of quality products and their passion for innovation. AB Agri will invest in manufacturing, brands and people and their vision is to make these brands the most prominent in the world.”

AB Agri manufactures animal feed, nutrition and technology-based products and offers data services for the agri-food industry. It produces and supplies compound animal feed, feed enzymes, specialised feed ingredients and a range of services to farmers, feed and food manufacturers, processors and retailers.