BETA International is set for pastures new, with a bold and exciting move to NAEC Stoneleigh, Warwickshire, allowing the UK’s leading trade show for equestrian, pet, country and giftware a chance to grow and develop.

The new venue will become home to BETA International from 2021, when the show takes over the entire Stoneleigh Park site, making full use of its three large halls and 250 acres of parkland only a short distance from Coventry and conveniently located in the centre of the country, with Birmingham International Airport and road and rail networks close by. 

This well-known venue offers three large halls and a unique combination of indoor and outdoor areas, offering a huge amount of potential for exhibitors, including the hire of private rooms for retailer training. Exhibiting at BETA International will remain affordable and accessible, with a fantastic range of cost-effective and money-saving stand packages available at Stoneleigh. Quality stands providing value for money and return on investment is key.

“Times are changing and our industry continues to evolve, and it is essential that we do the same,” said BETA International organiser Claire Thomas. “Stoneleigh Park has an immensely rich equestrian heritage and is linked to some of the UK’s top equestrian events, so the move is an incredibly positive one and we are in great hands with the NAEC team. 

“Switching from the NEC, Birmingham, where we have been for the past 26 years, will allow us to realise our vision for the show, with a powerful new programme tailored to the needs of today’s modern business and retail world, and the finest facilities.”

The 2021 trade show will feature a large party on Sunday evening. Past and prospective exhibitors will be invited to see the new venue and hear more about plans for the show and the benefits it offers at a special open day at the NAEC Stoneleigh on 3 March 2020. 

BETA International will take place at NAEC Stoneleigh, Stoneleigh Park, Warwickshire, from 24 to 26 January 2021. For information about exhibiting at the show, please contact sales manager Darren Mottershead, email or telephone +44 (0)1937 582111.