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EQUESTRIAN BRAND PLANS TO “SCALE-UP” WITH NEW INVESTMENT 

Ex-CEO of Joules becomes non-executive chairman. LeMieux has secured investment from LDC, the private equity arm of Lloyds Banking Group.  The terms of the minority investment...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...