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SUPPLIER RECRUITS SOCIAL MEDIA EXPERT TO PROMOTE ITS BRANDS

“I’m looking forward to getting stuck in.” Lizzie Linford has joined FS Animal Health as UK marketing coordinator for their brands including Haygain and Hestevard. She...

WATCH YOUR LANGUAGE AHEAD OF BLACK FRIDAY

Prices and percentages are common pitfalls, warns watchdog.  Against a tough economic backdrop, this year’s Black Friday promotions and sales will be welcomed by the...

DON’T TAKE ADVANTAGE OF CASH-STRAPPED CUSTOMERS THIS CHRISTMAS, BUSINESSES URGED

“Spending beyond means should not be encouraged.” Businesses should show they care this Christmas – by being responsible about their seasonal promotions.  Retailers should be particularly...

DISCOUNTS AND DEALS FOR SHOW VISITORS REVEALED

Retailers who attend next month’s equestrian trade event will discover plenty of promotions. An array of special deals and discounts will greet visitors to BETA...

PROMOTIONS FOR KEY PLAYERS

There has been a series of promotions at Spillers. Clare Barfoot (pictured right), a registered equine nutritionist who’s been with the company for 21 years,...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...