Retailers who attend next month’s equestrian trade event will discover plenty of promotions.

An array of special deals and discounts will greet visitors to BETA International on 10/11 September at NAEC Stoneleigh. 

Many of the 125-plus companies exhibiting have announced show-only promotions with more appearing at

BETA International is open to eligible members of the trade. Admission and car parking are free. 

Among the special offers available only at the show are a free waffle girth with every Harry Dabbs saddle order and 10% off Best Animal Bedding.

EHOSS is offering £8,625 off its new digital forage platform; while Fynalite will be giving a 10% discount on all retail orders for its stable equipment. 

Orders placed at BETA International for cooling rugs from Equidaw of London will attract a 15% discount. Horse care supplier Pro Equine is lining up free merchandise and shipping for buyers.

Equi-Light is promising 5% off orders over £1,000 across its dog collars, headbands, hi-viz gilets and beanies. And a free display stand will be supplied to retailers ordering 450 units from Kevin Milner Countryside Greeting Cards. 

Up to 25% discount on new products can be found at Shires Equestrian; while Gallop Equestrian, Elico Equestrian and Red Gorilla are keen to talk to trade customers about their show-only deals.  

POS Epos Systems will offer 30% discount on its software at BETA International. 

A full list of exhibitors, show offers and travel and hotel arrangements can be found at BETA International Exhibitor Show Offers - BETA International 2023 (

ETN recommends buyers check special offer terms and conditions with exhibitors.