new product gallery

The company is set to sponsor BETA International’s showpiece of what’s new for a seventh consecutive year.

Shires Equestrian has signed to sponsor BETA International’s New Product Gallery for the seventh consecutive year, in line with the company’s commitment to supporting the trade. This highly popular showcase of all that’s new and exciting is always eagerly anticipated by the show’s visitors and one of the top features on everyone’s “must see” list.

Shires co-managing director Marcus Cridland said: “We are pleased to continue our sponsorship of the New Product Gallery for 2020 as part of our commitment to supporting retailers. The feature is a strong focal point within the show, where it highlights new and innovative products, and provides excellent brand exposure for Shires. I would like to thank members of the BETA International team for all their hard work and dedication. We have one UK equestrian trade show in the calendar year and, as exhibitors, we share in a common goal to put on a world-class event. In order for us all to maximise this fantastic opportunity, we need the backing of retailers to ensure that the show remains strong and beneficial to all.”

BETA International organiser Claire Thomas added: “New products are the lifeblood of the industry and this highly effective and attractive feature is a great way to give them the prominence they deserve. We are thrilled that Shires Equestrian is backing the New Product Gallery once again and we really look forward to working with Marcus and his team to roll out a first-class industry experience for our visitors.”

Shires Equestrian joins the trade show’s fellow supporters, official media partner and Innovation Awards sponsor Equestrian Trade News, exhibitor bag sponsor Henson Franklyn, Champagne Bar sponsor NAF, model horse supplier Stubbs England, official clothing supplier Toggi, Coffee Shop sponsor VetSpec and main sponsor Neue Schule.

BETA International 2020 runs from 19 to 21 January at the NEC, Birmingham, and caters for the equestrian, country and pet markets. For further information about exhibiting at the show, please contact Darren Mottershead, email or telephone +44 (0)1937 582111.