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SUMMER CAMPAIGN TO CONNECT CONSUMERS WITH THE RIGHT PRODUCTS 

Scratch cards and prizes part of promotion. This summer sees NAF’s 150 equine supplements and care products promoted via a new ALL YOU NEED campaign.  It’s...

NEW DISTRIBUTION DEAL HIGHLIGHTS POTENTIAL TO SELL TO PET OWNERS

“We see equestrian and country stores becoming a one-stop-shop for animal lovers.” A pet bedding and clothing brand is strengthening its ties with the equestrian...

DIGITAL PRODUCT PASSPORTS ARE ON THEIR WAY 

But beware compliant software scams, businesses warned. Across Europe, a quiet but important shift is underway in how products are regulated and tracked.  The European Union...

BLENHEIM MEANS BUSINESS AS WELL AS EVENTING 

Equestrian enterprise to be showcased to visitors at next week’s European eventing championships. British products and services will be centre stage when all eyes turn...

SHOW THESE PRECISION PRODUCTS SOME CARE, RIDERS AND RETAILERS URGED

“They’re too costly to disrespect.” Look after your body protector and it will look after you… That’s the latest salvo in the British Equestrian Trade Association’s...

FIRST CABLE-FREE AIR VEST AMONG AWARD-WINNING PRODUCTS

Innovation tops the bill at spoga horse. Six outstanding products collected Top Innovations awards at last week’s spoga horse trade fair. Around 440 exhibitors introduced equestrian...

MAJOR SUPPLIER REVEALS “THE FIRST OF A SERIES OF TRANSACTIONS”

Transatlantic deal announced. Equifit, the Massachusetts, US based supplier of performance gear for horse and rider, has joined the Horseware Ireland stable of brands. The merger...

PRODUCTS GURU JOINS NEW TEAM

Appointee has “already made a positive impact.” Franchesca Slack has joined the Horse & Hound team as products editor.  She’s well-known to the trade from her...

WELL-KNOWN FACES’ NEW VENTURE BRINGS EUROPEAN PRODUCTS TO UK RETAILERS…

… with a plan to overcome import issues. The Equestrian Agency - comprising Peter Wilkes, Kelly Whapples and Stacy Coates - is exclusively representing Waldhausen...

LOOKING FOR SADDLERY, HAYLAGE OR EQUINE THERAPY PRODUCTS?

Meet some of the latest companies to sign up to exhibit at BETA International 2023. Haylage for competition horses and high-tech stable monitoring systems are...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...