Better Business

All of the Better Business articles shown below were originally printed in ETN (Equestrian Trade News) magazine

HOW TO FUTURE-PROOF YOUR CUSTOMERS’ LOYALTY

As stores re-open, retailers are scrambling to secure customers’ best attention. Make sure your outlet is front and centre. Excellent customer service creates contented customers...

EXPECT THE UNEXPECTED…

Covid-19 came out of the blue; trading out of it is all about risk management.  The coronavirus pandemic has thrown multiple obstacles in business’s paths....

IT’S TIME TO TAKE OFF THE HANDBRAKE

Choosing the right promotional vehicles is key to driving out of coronavirus doldrums, says marketing expert.  Whether planning a new product launch, looking for a...

HOW CAN WE GET CUSTOMERS SPENDING POST COVID-19?

Essentials have been selling. Now it’s all about turning consumer ‘wants’ into ‘needs’?  Persuading customers to come back and start spending again requires resilience and...

GETTING THE MESSAGE ACROSS…

Why it’s important your PR and social media content has the right tone of voice.  The coronavirus outbreak is making this a difficult and uncertain...

HAS COVID-19 REVEALED YOUR WEAKNESSES?

For many firms, it’s certainly highlighted how online operations need improvement. Your website should be defined by what your business and its customers need. So...

UNPAID INVOICES? TAKE A TIP FROM THE EXPERTS…

Covid-19 is unleashing an epidemic of slow and non-payment - and it’s going to get worse.  Maintaining cash flow is something every business is fighting...

ARE YOU READY TO HIT THE GROUND RUNNING?

The coronavirus outbreak has affected retail businesses in different ways. Now’s a good time to reset and refresh with these five simple tips.  The impact...

THE UNSTOPPABLE RISE OF CLICK & COLLECT

Consumers are craving speed and convenience as they shop in the shadow of Covid-19, say retail experts.  April saw a 268% increase in click &...

The weakest link in the corporate chain?

It’s easy for an individual to create a company and become a director – but much harder to spot rogues and fraudsters hiding under...
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