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BRAND TAKES ON UK SALES AGENT

Appointee to build relationships with retailers. Henry James Saddlery has appointed Jayne Cunningham as its new sales agent for the UK.   Jayne is from Insight...

NEW DISTRIBUTOR FOR SAFETY EQUIPMENT BRAND

New products are in the pipeline, it’s revealed. Gatehouse Equestrian has appointed KM Elite Products as sole distributor of its body protectors and riding helmets,...

DISTRIBUTOR INTRODUCES SCANDINAVIAN BRAND TO THE UK

World champion is a fan of the range.  Danish brand FinesseBridles is to be distributed in the UK by Zebra Products.  British world champion dressage rider...

BRAND EXPANDS TO RETAIL MORE EQUESTRIAN SAFETY PRODUCTS 

New concept e-commerce operation launched. Equisafety – famous for its hi-viz clothing and accessories - has launched a website to retail its own and other...

WELL KNOWN BRAND CHANGES HANDS

‘Face’ of the label acquires the business. Riders’ underwear specialist Derriere Equestrian has a new owner.  Claire Galer, who founded the business in 2014, has sold...

FAMOUS BRITISH BRAND STEPS INTO EQUESTRIAN MARKET

Label has long been popular with celebrities from sport and screen. Platinum Agencies is to bring the famous Pringle brand to BETA International 2022. Long equestrian...

SUPPLIER OFFERS BLACK FRIDAY TRADE DEALS

Discounts are up to 25% off. Battles’ Coldstream Equestrian brand has Black Friday trade deals running until Monday 29 November. There’s 25% off everything in the...

THIRTY-SECONDS TO SELL YOUR BRAND

Why video should be in your marketing mix. Has a video clip ever sent shivers down your spine or reduced you to tears?   Without doubt...

WHY YOUR LOGO ISN’T THE MOST IMPORTANT PART OF YOUR BRAND…

Which companies are getting it right? When you think of a brand, what do you think of?  An iconic logo, perhaps? Maybe particular fonts or colours?...

PARTING WAYS: BRAND STOPS WORKING WITH WHOLESALER…

Equisafety has parted ways with Weatherbeeta after several years working with the wholesaler. The hi-viz specialist is engaging its own team of regional sales managers,...

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PRIZE-WINNER HIGHLIGHTS THREAT TO OUR INDUSTRY

The issue causes significant numbers to stop riding. One in three female riders stop riding totally or temporarily when they hit the perimenopause and menopause. The...
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