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BRAND HELPS TEENAGED RIDERS FORM LIFELONG GOOD HABIT 

And it won’t rely on social media… A saddlery brand is to inspire young riders to start the good habit of regular saddle fit checks.  The...

COMPETITIONS AND RIDERS WIN NEW BACKING 

Trade shows its support. Big brands are boosting their profiles by backing equestrian shows, riders and grooms. As new partnerships and ambassadorships are announced, it’s a...

SHOW THESE PRECISION PRODUCTS SOME CARE, RIDERS AND RETAILERS URGED

“They’re too costly to disrespect.” Look after your body protector and it will look after you… That’s the latest salvo in the British Equestrian Trade Association’s...

RIDERS URGED TO ADOPT THESE ESSENTIAL PRODUCTS AHEAD OF SUMMER HOLIDAYS

TV celebrity adds voice. In a boost to summer sales of hi-viz, riders hacking on roads are reminded to wear the products “whatever the weather...

BRAND CHAMPIONS OFF-ROAD ACCESS FOR RIDERS

And welcomes latest bridleways development.  Gallop Equestrian is lending its support to an equestrian access group as it works to promote and preserve off-road riding...

EQUINE LAWYERS HIGHLIGHT “PARTICULAR RISK” FOR RIDERS

And pledge to help find a cure. A corporate law firm’s equine division is to donate 5% of 2024 revenue to Spinal Research UK. Aria Grace...

IS THE MENOPAUSE A BARRIER TO RIDING – AND CONSUMER SPENDING?

Plea to female equestrians to take part in anonymous survey. Is our industry losing customers – and revenue - to the menopause? An academic study, launched...

PRODUCT AIMS TO SAVE RIDERS’ EMBARRASSMENT

Launch builds on a growing trend. A collection of leakproof, washable knickers has arrived on the equestrian market for when white breeches are a worry. Nixi...

BRITISH PRODUCT “POPULAR WITH AMERICAN RIDERS”

Company finds a trans-Atlantic niche. West Sussex based bridle-maker Kelly Jones is making a name for her business in the American showing and dressage market. Kelly...

RETAILER OFFERS WEIGH-INS FOR WORRIED RIDERS

Business takes action over “one of the most difficult aspects to raise with riders.” As shows clamp down on competitors deemed too big for their...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...