Beta International

ETN is the trade fair’s one and only media partner. The official BETA International preview appears in Equestrian Trade News (ETN) January issue. To get involved, contact Beth Crow on 01937 582111 or email bethc@beta-int.com

HAVE YOU MISLAID SOMETHING SPECIAL?

Maybe this lost property – recovered from one of the last equestrian gatherings before lockdown – belongs to you… These two scarves were left behind...

TRADE FAIR DATES CONFIRMED

Government led health and safety plans in place. BETA International organisers intend to proceed with the 2021 event on 24 – 26 January, it’s been...

BETA INTERNATIONAL 2021 IS ON

Trade fair all set to go ahead at its new venue. Preparations are going ahead as usual for BETA International 2021 on 24 – 26...

SHOW PUSHES BACK BOOKING DEADLINE

Trade exhibitors have leeway for 2021 event.  Organisers of BETA International 2021 have extended the show’s early booking deadline to 31 July.  The move means companies...

INDUSTRY OFFERED CHANCE TO INFLUENCE TRADE FAIR’S FUTURE

Enthusiasm for BETA International’s move to Stoneleigh was evident as more than 100 people from equestrian companies gathered there for an open day on...

“HORSE CRAZY” COLORADO BUSINESSWOMAN ACQUIRES ENGLISH SADDLE BRAND

Aiver Saddles has been acquired by Denver, Colorado based Laura Still who has plans to extend the British made brand’s reach in the United...

Royal visit is icing on the cake 
for BETA International 2020

BETA International ended its final year at the NEC, Birmingham, on a high with a visit from Her Royal Highness the Princess Royal, who...

ACQUISITION SET TO RAISE PROFILE OF EQUESTRIAN SPORTS

Streaming provider EQ Sports Net (EQSN) has been purchased by the London, UK based equestrian sports network Horse & Country (H&C). The move gives horse sport...

ORGANISERS TO REVEAL MORE ABOUT BETA INTERNATIONAL 2021 AT STONELEIGH

BETA International is to move to Stoneleigh Park in Warwickshire for the 2021 show on 24 – 26 January.  Existing and potential exhibitors are invited...

Innovation is a winner at BETA International

BETA International’s Innovation Awards, with their fresh, new format for 2020, certainly hit the spot with the trade-only audience who gathered to hear the...
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