ETN is the trade fair’s one and only media partner. The official BETA International preview appears in Equestrian Trade News (ETN) January issue. To get involved, contact Beth Crow on 01937 582111 or email bethc@beta-int.com
Beta International
CATCH UP OVER COFFEE – AND IT’S ON US, SAYS SHOW
“There is huge strength in connection.”
Coffee & Connect is a new initiative for BETA International 2026.
The informal, early-morning gathering is set to give visitors...
BETA INTERNATIONAL NAMES SUSTAINABILITY AWARDS SPONSOR
“Being able to celebrate, promote and support sustainability in this way is perfect.”
BETA International is thrilled to share that sustainability expert, White Griffin, is...
WHERE THE NEXT BIG EQUESTRIAN BUSINESSES BEGIN
Start-Up Pavilion puts tomorrow's brands in the spotlight.
Innovation will take centre stage at BETA International 2026 with the launch of a brand-new Start-Up Pavilion,...
ENTREPRENEUR TO TAKE CENTRE STAGE
Big brand founder heads to trade show.
Joanna Jensen - the founder of Childs Farm and now an angel investor - is to appear at...
BOOK EARLY TO GET MORE BANG FOR YOUR BUCK, SAYS SHOW ORGANISER
“More exposure for no extra cost or effort.”
Entries are open for the 2026 BETA International New Product Showcase and Awards.
Organiser Racoon Media is urging...
BRAND TO SPONSOR LANDMARK EVENT FOR 13TH YEAR
“Continuing our support is a natural decision.”
Neue Schule is to return as main sponsor of BETA International in 2026.
It will mark the thirteenth year...
BETA INTERNATIONAL WAS THE PLACE TO BE, AND BE SEEN…
How visitors and exhibitors rated the trade fair.
This year’s BETA International (28/29 September) saw its return to the NEC, Birmingham - the show’s...
A RECORD-BREAKING BETA INTERNATIONAL!
BETA International 2025, sponsored by Neue Schule, was an outstanding success - not only in the feedback from exhibitors and visitors but also in...
LET’S HEAR IT FOR THE WINNERS! BETA INTERNATIONAL’S AWARD WINNERS REVEALED
BETA International’s award winners were celebrated this evening, with the best new products, innovations, and sustainability credentials recognised at the prize-giving.
The New Product Showcase,...
FREE APP CONNECTS TRADE SHOW’S VISITORS AND EXHIBITORS
And event’s feature area gets sponsor with “unique perspective.”
BETA International visitors can download a free app to help them make the most of the...
























