ETN is the trade fair’s one and only media partner. The official BETA International preview appears in Equestrian Trade News (ETN) January issue. To get involved, contact Beth Crow on 01937 582111 or email bethc@beta-int.com
Beta International
BRAND BACKS SHOW’S FOCUS ON FEED
Initiative set to feature top manufacturers and sales inspiration.
The Feed Hub at BETA International is to be sponsored by Red Gorilla.
The tubs and stable...
TREATS AWAIT SHOW’S TOP BUYERS
New sponsor supports initiative.
VIP Goody Bags, sponsored by Keratex, will be presented to BETA International’s hosted buyers, New Product Showcase judges and industry guests.
The...
SHOW REWARDS ENVIRONMENTAL SUSTAINABILITY
“Plenty of opportunities for exhibitors to take part.”
Exhibitors at BETA International 2025 are invited to enter for the show’s new sustainability awards.
Sponsored by environmental...
IN THE HOT SEAT
With Liz Ormesher from Raccoon Media Group. Liz is the event director of BETA International. Raccoon acquired BETA International in November 2024 and will...
evoke announced as Official Safety Partner of BETA International
BETA International has announced that British safety brand evoke will be the Official Safety Partner for the 2025 event.
This partnership comes at an...
HORSE&RIDER MAGAZINE TO RETURN AS SPONSOR OF THE NEW PRODUCT SHOWCASE AT BETA INTERNATIONAL...
Feature area has been revitalised.
BETA International is delighted to announce that Horse&Rider Magazine is to return as sponsor of the New Product Showcase, one...
REGISTRATION OPENS FOR EQUESTRIAN TRADE SHOW
Admission is free and includes entry to adjacent pet trade event.
Visitor registration is open for BETA International 2025, sponsored by Neue Schule.
The trade show...
FRESH LOGO “IS JUST THE BEGINNING”
New owner makes its mark on show.
BETA International has a new logo ahead of its return to the NEC, Birmingham on 28/29 September.
The trade...
BETA INTERNATIONAL ACQUIRED BY EXPERIENCED EXHIBITION ORGANISER
New owner to collaborate with BETA team.
BETA International has been acquired by Raccoon Media Group.
The trade show - which returns to the NEC in...
BETA INTERNATIONAL 2025 ALREADY 75% FULL AHEAD OF MOVE TO NEC
New survey reveals why visitors flock to the annual trade fair.
The news that BETA International 2025, sponsored by Neue Schule, is to return to...
