Beta International

ETN is the trade fair’s one and only media partner. The official BETA International preview appears in Equestrian Trade News (ETN) January issue. To get involved, contact Beth Crow on 01937 582111 or email bethc@beta-int.com

BETA INTERNATIONAL ACQUIRED BY EXPERIENCED EXHIBITION ORGANISER

New owner to collaborate with BETA team. BETA International has been acquired by Raccoon Media Group. The trade show - which returns to the NEC in...

BETA INTERNATIONAL 2025 ALREADY 75% FULL AHEAD OF MOVE TO NEC

New survey reveals why visitors flock to the annual trade fair. The news that BETA International 2025, sponsored by Neue Schule, is to return to...

BETA INTERNATIONAL TO RETURN TO THE NEC

“An exciting new future for the industry’s show.” BETA International is to return to its former home - the NEC, Birmingham.  The 2025 show will be...

WHY BETA INTERNATIONAL 2024 WAS “BRIGHT, BUSY AND BUZZING”

Visitors hail well-presented stands and networking opportunities.  BETA International brought the equestrian trade together at NAEC Stoneleigh on Sunday and Monday (22/23 September). Next year,...

 BEST STANDS CELEBRATED AT BETA INTERNATIONAL

Every year, every stand at the show gets judged, and the best are awarded the highly coveted Best Stand award.  There are two categories:...

TEN REASONS THIS COMING SUNDAY OR MONDAY SHOULD BE IN YOUR DIARY

The trade gets set to gather for unique industry event.  There’s still time to register to visit BETA International 2024. Everyone involved with the equestrian trade...

EVENT VISITORS TO ENJOY FREE OFF-ROAD TEST DRIVE… 

… of vehicle that realised a British billionaire’s vision.  BETA International visitors can get behind the wheel of the new Grenadier Commercial – thanks to...

FREE BREAKFAST FOR EARLY BIRDS AT TRADE FAIR

Car parking is on the house too. BETA International is giving visitors an added incentive to get to the show bright and early.   Those who arrive...

CALLING ALL FEED AND SUPPLEMENTS STOCKISTS…

You won’t want to miss this. New for 2024, the Feed Hub will be the place to go for all retailers stocking feed and supplements,...

TRADE FAIR TO HOST POST-OLYMPICS DEBATE

Show releases presentation programme featuring top speakers.  Equestrianism at the Olympics and cyber security for businesses are among the diverse topics up for discussion at...
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