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WANT TO TRADE WITH CHINA’S HORSE INDUSTRY?

New partnership is creating opportunities in this emerging market.  The British Equestrian Trade Association (BETA) is working with a Chinese business solutions provider to open...

NEW BUSINESSES AND INVENTORS JOIN INDUSTRY BODY

From horsey stores to high-tech solutions, there’s no shortage of fresh ideas to tempt equestrian shoppers. A firm running weekly live draws for giveaways and...

SAFETY CAMPAIGN GOES WAY BEYOND HATS AND BODY PROTECTORS

“There’s a huge amount we can do to help protect ourselves,” medic tells equestrians. The British Equestrian Trade Association’s (BETA) Summer of Safety is underway...

RIDERS WANT A SAFETY STIRRUP STANDARD…

…because they’re not sure which stirrups are safe. Safety stirrups - designed to release the rider’s foot in a fall - have become a popular...

FOLLOW FEED INDUSTRY CONFERENCE FROM YOUR LAPTOP

Livestream available for those unable to attend in person. The 2022 British Equestrian Trade Association (BETA) Feed Conference is an in-person event at the Hilton...

ARE DIFFICULT CUSTOMERS GETTING YOU DOWN?

New online training helps retailers cope with consumers.   Returned goods and handling tricky customers are covered by a new online course for retailers just...

BUMPER CROP OF NEW BETA MEMBERS UNVEILED

Meet the latest companies to join the equestrian industry’s trade body. A diverse range of businesses are among the newest members of the British Equestrian...

SADDLE-MAKER, BIT SUPPLIER AND RETAILERS SWELL INDUSTRY BODY’S RANKS

More companies join the British Equestrian Trade Association (BETA). A diverse range of equestrian businesses have become the latest members of the British Equestrian Trade...

SHAPE THE FUTURE OF YOUR SAFETY, EQUESTRIANS URGED

New accident reporting system is set drive product development. A new way of recording horse-related accidents and injuries has been launched by the British Equestrian...

“OUTSTANDING” TRADE STANDS COLLECT PRIZES

Find out who won awards at Your Horse Live. Sue Carson Saddles and Foxyequestrian won best stand awards presented by the British Equestrian Trade Association...

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CHANCE FOR INDUSTRY’S FUTURE STARS TO SHINE

“Celebrating amazing work.” Nominations are open for the 2026 BETA Equine Thesis of the Year which celebrates undergraduate studies.  The award, presented by the British Equestrian...