PRODUCT NEWS

“WE WANT TO GET PEOPLE OUT SHOPPING AGAIN”

Supplier to fund ‘bounce back’ initiative for bricks-and-mortar stores as Covid restrictions ease. A supplement specialist has unveiled a promotion to draw consumers back into physical stores. Ahead of the BETTALIFE Bounce Back Weekend – running from Friday to Monday, 16 to 19 April – consumers will be offered money-off vouchers. But the vouchers can only be spent in bricks-and-mortar stores, and not online. For retailers, the full voucher value will be funded by BETTALIFE. “As Covid restrictions begin to lift, we want to get people out shopping again. We want to see them spending and interacting face-to-face with their local retailers,” said BETTALIFE...

STIRRUP STEPS UP TO TAKE THE WIN

Technical stirrups are essential kit for a growing number of riders. But which one came out best in test? The Equipe STAF14 safety stirrup has topped a recent survey of this item of technical tack. Horse&Rider magazine tested a range of stirrups in real-life scenarios, presenting its red rosette to the lightweight product from the Italian saddlery brand. The Equipe STAF14 has a silicone arm safety-release. The judges were also impressed by the grip and enhanced position it offers the rider. They said: “These stirrups are lightweight and were so comfortable to ride in. The wide metal footbed offers a good grip even...

SUPPLIER PARTNERS WITH OLYMPIC GOLD MEDALLIST

Collaboration confirmed as Tokyo Games and European championships look set to run this year.  NAF has announced an official partnership with British dressage rider and Olympic gold medallist, Charlotte Dujardin CBE.  “In what is set to hopefully be an exciting year of competition with the prospect of the Olympic Games alongside a European championships, we are proud to have developed a partnership with yet another influential and respected rider,” said NAF’s Isla Boxall-Loomes. This alignment is the perfect fit for NAF, she added, as it ties in with the company’s already long-established relationship with the British Equestrian Teams. Charlotte and NAF began working together...

SAFETY INNOVATOR REACHES OUT TO RIDERS

Previously behind-the-scenes player has plans to be “consumer-centric”.  The Swedish company behind MIPS wants riders to better understand its brain protection system used by several riding helmet manufacturers.  Stockholm based Mips, as the company is known, has re-classified its range to indicate each product’s intended use more clearly.  In future, MIPS-equipped helmets will be branded with one of five new product classes, with helmet hangtags provided to inform retailers and shoppers. The actual products remain the same. Previously, each was marketed under categories such as sports, motor sport and industrial safety – markets in which Mips is active.  “This more specific approach to defining...

WIN BACK YOUR ORDER

Distributor runs prize draw for customers. New and returning customers can win back the value of their BioThane orders in a prize draw with distributor Abbey England. The synthetic-coated, water-resistant webbing comes in 30 colours and nine sizes. It’s popular for carriage driving harness and endurance riding style tack. Customers purchasing BioThane from Abbey England until the end of March 2021 have the chance to win back the cost of their order against their next order, up to the value of £250. There are separate draws for February and March, and customers can enter multiple times. Win Image by rawpixel.com

BOOTS BRAND TO CHANGE HANDS

New owner for big name in equestrian and country markets.   The Original Muck Boot Company is set to be sold. Ohio, US based Rocky Brands has agreed to acquire the performance and lifestyle footwear business of Honeywell International. The acquisition, which includes The Original Muck Boot Company, is for a purchase price of $230 million (£167.7m). Rubber and neoprene boots from The Original Muck Boot Company have long been a favourite with horsey and outdoor consumers.  The brand’s most recent UK distributor is Gardiners, with every indication that the arrangement is to continue. The acquisition is likely be completed by the end of the...

PRODUCT IS ‘BEST IN TEST’

Hoof care innovation is a winner when put through its paces. PROFEET from NAF has topped a Horse&Rider magazine hoof care ‘Best in Test’ with Farrier Solution. Launched six months ago following five years’ research and development, Farrier Solution has also been evaluated by farriers on some of their toughest customers. Horse&Rider testers said: “Farrier Solution was easy to apply and the thick consistency spread on evenly with wastage and drips kept to a minimum.  “Hooves quickly absorbed the gel and they looked moisturised long after application. Farrier Solution comes in a handy size to fit in a grooming kit, is great for...

“WE CAN SUPPLY SADDLES IN UNDER FOUR WEEKS,” SAYS WALSALL MANUFACTURER

Plus some important reminders… Last week, ETN reported that saddle fitters are having to wait up to 16 weeks for new stock – with delays risking lost sales.  Walsall based manufacturer Symonds Saddlery is bucking the trend. “My lead time for saddles is currently three to four weeks,” says proprietor Ray Symonds who’s been making saddles for 45 years.  And this despite not carrying any stock. “All my saddles are hand-made to order; they’re made personally by me, using traditional methods,” adds Ray.  Individually, hand-crafted, bespoke saddles made personally by Ray Symonds can be seen at www.symondssaddlery.co.uk For more information: Email: info@symondssaddlery.co.uk Telephone:01902-410836 Mobile: 07866-036615  OTHER NEWS...

EXCLUSIVE DISTRIBUTION DEAL ANNOUNCED

The new arrangement covers the whole of Ireland, north and south.  Holmestead Saddery has secured the exclusive distributorship of Pessoa saddles across the entire island of Ireland.  The retailer, with two shops plus an online store, employs six saddle fitters and stocks more than 1,000 saddles across many brands.  “We put a huge amount of effort into saddle fitting,” Holmestead’s proprietor Bill Holmes told ETN. “After all, the fit is as important as the saddle – and it’s nice that our team has been recognised for doing a good job.” Holmestead Saddlery’s bricks and-mortar store in Eire is near Kill, 20 minutes from...

CONSUMER PROMOTION AS NEW FEED LAUNCHED

Soft fibre product delivers benefits highlighted in new research. New SPILLERS Fibre Lite Molasses Free is a low calorie, soft chopped fibre feed with flavoursome grass nuts and garlic. Used as a double handful, it extends eating time, supporting digestive health and mental wellbeing. Spillers is celebrating the launch with a special promotion. For six weeks, consumers can enjoy £2.50 off each bag, while retailers take advantage of enhanced margins. The offer runs while flashed stocks last. Prolongs feeding time Meals containing at least 15% of short chopped fibre or chaff can prolong feeding time by up to 50%, says Spillers’ marketing and research...
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