PRODUCT NEWS

ETN has been the voice of the equestrian industry for more than 40 years, respected and held in high regard by equestrian retailers, manufacturers, distributors and suppliers. Its trade-tailored content makes for a highly topical and thought provoking read.

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WHEN AGE IS JUST A NUMBER…

Two remarkable horses are thriving on these products at 37 and 40 years old.  Two senior horses are living proof that age is no barrier to leading a contented life.  And their owners have credited NAF supplements and care products for playing such an important part in their care.  Gorgeous Mr Bowjangles, known as Jack to his friends, is pictured examining his favourite new NAF product - Farrier Solution by PROFEET, which is applied daily to his hooves.  Jack's age is a bit of a...

PROMOTION AT FEED COMPANY FOR FAMILIAR FACE

Long standing employee moves up to new role. Spillers has promoted Sarah Nelson to product manager.  Sarah has been with the feed brand for 11 years, most recently as research and development co-ordinator. Before that, she was a care-line nutritionist. Sarah works closely with Professor Pat Harris, who heads the Waltham Equine Studies Group which supports the science behind Spillers.  In her new role, she’s also responsible for the technical management of products. A rider since the...

AUGUST OFFERS TO BOOST SUMMER SALES

Two suppliers have discounts on essential products this month. Nettex has launched a summer campaign to mark the easing of riding restrictions.  Retailers are offered a 20% discount throughout August on Nettex electrolyte and calmer syringes plus grooming essentials such as coat and plaiting spray and a no-rinse wash. The campaign is underpinned with in-store PoS, a digital toolkit for stockists and a 15% off consumer offer.  Nettex is available from wholesaler Trilanco.

SEE-THROUGH MASKS LAUNCHED AS MORE SHOPPERS REQUIRED TO COVER THEIR FACES

Transparency allows for easier interaction, says supplier.  Red Gorilla has launched a transparent face mask. The SP (Social Protection) Mask has been developed in Spain. It has a plastic body with integrated filter offering more than 99% protection for eight hours.  “There’s something different and more comfortable about wearing a transparent mask, as we’ve found out trialling them here,” said Dean Cox, managing director of Leicestershire based tubs and tools specialist Red Gorilla. “We believe it could really help us all feel a lot more...

TREND-SETTING BOOTS HAVE NEW UK DISTRIBUTOR

Top riders love this label – others want to follow in their footsteps.  Zebra Products is the new UK distributor of Tucci Time boots. The Italian footwear brand is currently the ‘in’ thing with discerning show jumpers and eventers – while many riders aspire to owning a pair. “Tucci Time is relatively new to the UK and much sought after,” says Simon Middleton of Zebra Products.  The model of the moment is the Tucci Time Harley riding boot, as worn...

TOP SUPPLIER TEAMS UP WITH MEDAL-WINNING FAMILY

Mum, dad and daughter have each enjoyed international success. NAF has announced an official partnership with the multi-talented family behind Team Hughes.  Dressage riders Gareth and Rebecca Hughes have a collection of national and international titles between them.  Gareth has been a member of European and world championship winning British teams with his top horse Classic Briolinca. The couple’s 11-year-old daughter Ruby competes in vaulting and has represented her country in this exacting equestrian sport.   “Not only is Team Hughes a...

“VISIT YOUR LOCAL RETAILER” SAYS TOP RIDER

Now that summer has arrived, it’s time to visit your local tackshop to buy fly rugs, Mary King is telling her fans. “Please take some time to visit your local retailer,” urges the ever-smiling event rider in a new video. “They need your help…” Mary goes on to recommend the Bucas Buzz-Off rug range. “With all this beautiful weather, the flies are really beginning to come out,” she adds.  You can see Mary’s message in this short video clip:

TAKE FOOTWEAR SALES IN YOUR STRIDE

Seeking a new and different line to stock? Look no further… After last week’s downpours, a new pair of all-weather wellies will be on many horse owners’ shopping lists.  Pheasant Game Lady boots from Gateway 1 are clearly at home in the shooting sector. And now they’re putting a spring into the step of the equestrian market. Indeed, these well-balanced boots with their trainer-type footbeds make for effortless walking across the countryside. Other great selling points for horsey customers are...

ACHIEVING GENETIC POTENTIAL…

We only get one crack at feeding young horses to give them the best start in life.  When feeding youngstock, the three main aims are to allow them to achieve their full genetic potential, to minimise the risk of illness and to achieve both these objectives in a cost-effective way, writes Nicola Tyler BSc (Hons), R.Nutr, nutrition director, TopSpec Equine Whether a young horse is home-bred or purchased, every owner wants to give him the best possible start in life and this is usually achieved with grazing or hay/haylage supplemented with...

“IT’S LIKE SOMEONE HAS FLICKED A SWITCH”

Pony owner is ‘truly gobsmacked’ by this product.  It was like someone had flicked a switch on my pony, writes ETN editor Liz Benwell.  My first encounter with NAF Oestress has left me truly gobsmacked.  But to re-wind… My little mare is a good pony; safe, sound and sensible and not at all naughty.  However, as soon as Spring comes, any excuse and her tail goes up, back arched and she’s weeing. She’s a big flirt… When...
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