Perfect promotion for stockists whose customers love personalised products.  König is offering a free made-to-measure service until the end of April.  The promotion means a saving of £132 per pair of riding boots ordered.  König has a 150-year history and its boots are still made in-house at the company’s base in Germany.  Customisation options range from Swarovski crystal initials to choices of leather from patent to mock-ostrich.  Customers can choose their own piping, buckles and glitter, crystal or patent trims. König’s UK distributor is Zebra Products.

Results of independent efficacy trials expected soon. NAF Five Star Metazone has launched with an introductory trial offer of 20% off RRP.  The promotion runs until 30 June, 2023. The new nutraceutical’s efficacy has been trialled through an independent study at the Royal Agricultural University, Cirencester. The results are due this Spring/summer. Metazone is a synergistic blend of ingredients that target the support of natural anti-inflammatory pathways. It’s available as liquid, powder or syringe. NAF veterinary director Dr Andy Richardson is part of the team behind the development of the Five Star supplement.  “Unwanted or excessive inflammation is a major issue for the well-being and...

Trade promotion is “a treat for retailers.” Zebra Products is running a special offer on the uvex perfexxion II riding helmet. The ‘buy five helmets and get one free’ promotion – representing a saving of 16.7% - lasts until the end of April. “It’s a super treat to all retailers,” says Zebra Products, UK distributor of uvex helmets.  The offer allows retailers to mix and match on sizes and colours when ordering the uvex perfexxion II.  The perfexxion II conforms to the EN 1384:2012 and VG1 01.040 2014-12 safety standards.  Its design is comfortable for riders who wear spectacles or sunglasses.

Manager adopts island life to discover product range’s roots.  Hattie I’Anson from The Golden Paste Company swapped a few weeks of the British winter for a balmy Indonesian island. Her mission was to find out more about the turmeric spice used in the brand’s horse, human and dog supplements. Hattie spent time on Java, working with local farmers and learning about turmeric production from field to factory.  “When arriving at the village, I quickly realised the importance of this golden spice to the local people’s livelihoods,” she said.  “The aroma of turmeric was certainly strong in the air; it was everywhere.” Hattie also discovered that...

Design has patented component. RID’UP safety stirrups are now exclusively available in the UK and Ireland from Mackey Equestrian by Agrihealth. Their patented (European patent N° 17165359.5) quick-release system is designed to reduce the risk of dragging in the event of a fall.  RID’UP stirrups come in a variety of colours and two styles, entry level and high performance. RRPs are from £130 to £230. The stirrups’ safety component is based on a design originally developed for the cycling market by French company Look Cycle. Before launch in the equestrian sector, the device was tested by a panel of experienced riders including Marjorie Petit,...

Cost saving to pass onto your customers. Starting today, TopSpec has a 25% off promotion running on TopSpec Cool Feed Balancer. The money-saving deal runs throughout February and March.  The offer retail price for a 15kg sack is £21.45, compared with the usual RRP of £28.60. TopSpec Cool Feed Balancer is a moderately conditioning, non-heating balancer for horses and ponies in light to medium work.  A safe and effective way to improve condition and topline, without promoting excitable behaviour, it’s ideal to complement grass, hay or haylage.

New and improved products relaunched to meet seasonal demand.  Stabling horses is likely to cause “a significant shift” in their gut microbiome, warns a leading vet.  But the good news, according to NAF’s veterinary director Dr Andy Richardson, is that owners are becoming increasingly aware that bringing horses inside challenges their gut health. NAF has responded to the arrival of winter – when more horses are stabled – with the relaunch of two targeted gut health products. NAF Five Star GastriAid and NAF Five Star GastriVet are backed by a national advertising campaign to drive consumers into stores. NAF also offers educational marketing...

Supplier puts sustainable spin on everyday equestrian item. A jute haynet will be launched by Elico Equestrian at BETA International 2022.   The robust, rustic-coloured Crofton is biodegradable at the end of its life. Jute haynets were commonplace on stable yards 40 years ago. Elico brand owner Jenkinsons has revived the idea for a modern market that cares about sustainability. “Just as jute or cotton bags win out over plastic carriers for shopping, now horse owners can make an environmentally friendly choice about haynets too,” said managing director Keith Ellis.   “But be warned,” he added. “The Elico Crofton Jute Haynet has a subtle but...

Judges’ decision gives company reason to celebrate.  An affordable equine therapy device has won a place in an international showcase of top new equestrian products.  The Massage Mitt Hotspot from Equilibrium Products was one of 30 most innovative products selected by a panel of equestrian, retail and marketing experts at last week’s spoga horse trade fair. It was given a spot in the ‘boulevard of innovations’ at the show in Cologne, Germany. “The entire spoga horse team congratulates you very warmly on your nomination,” said the event organisers. The Massage Mitt Hotspot (RRP £135) can be used to relax horses and people. The...

Safety garment comes with app to alert contacts in emergency. Shaws Equestrian has been appointed distributor of the Seaver Safefit AirBag in the UK and Ireland.  The lightweight vest - from a young French company - is said to be “particularly sympathetic” to female riders. It comes in five sizes.  Every purchase comes with a year’s free subscription to the Seaver App, through which two emergency contacts can be registered.   Should a rider fall off, their mobile phone will alert these contacts with their GPS location.  The Safefit AirBag has an RRP of £449.95. Find out more about the latest safety products in ETN...